ABOUT US
Meet Sam!
The heart behind Captive Conversations
With a background in both sales and marketing, I’ve spent over two decades honing the skills that make Captive Conversations what it is today. My passion for captivating content and a strategic approach has helped countless businesses find their voice online.
Founded in 2017, Captive Conversations was born out of a desire to provide businesses with the tools they need to succeed in the digital world. We’re proud of the relationships we’ve built and the successes we’ve achieved for our clients.
Winning Moments and Success Stories
- Captive Conversations launched the influencer roll out of the launch of Nickelodeon Parties at Wimpy.
- We successfully launched several brands into the market, including Puddle Jumper, Kiddylicious, 10x10 South Africa, Click-A-Car and Hitster: The Music Party Game - to name a few.
- Captive Conversations managed the first ever digital Top Toy Guide campaign in SA in 2020 – the campaign was hugely successful reaching 2.5 million people with an engagement rate of 4.5%.
- We orchestrated and managed the viral Rubiks is 40 social campaign – reaching over 1.5 million people with an engagement rate of 6.5%.
- Captive Conversations has a proven track record in taking clients’ Google Ad spend and increasing conversions for a more optimised cost per conversion.
- We filmed and produced the top-watched Jerusalema challenge for Thrupps Illovo centre (now known as 204Oxford) in an internal challenge for Fortress. Our video was viewed over 36 000 times in 48 hours! Watch it here: Facebook